October 23, 2020

How to Reach your Target Audience on TikTok

On our Whatsapp Training Group dedicated to digital marketing Q&As we've discussed earlier over the past weeks what are the key ingredients of a successful YouTube ad and Facebook ad. We listed the importance of setting your campaign objectives first, defining your audience and closing the loop with a suitable content. TikTok appears to be a different kettle of fish. What attracts advertisers like Nike, Unilever and yet other smaller players to it? Find out below.
September 11, 2020

How YouTube ads work?

No matter how good your video ad content is, without the right YouTube advertising strategy, it can be hard to get good results from your video campaigns. Unless you already have a big social media following, posting your video on Facebook or YouTube might get you a few thousand views, but if you really want your video ad to be seen, you need to run it on YouTube.
August 7, 2020
how linkedin ads work

How LinkedIn ads work?

When back in the days LinkedIn made its appearance as a professional networking platform sponsored ads were far from joining its realm. However With nearly 700 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms both by count and level of user engagement.
June 29, 2020
How affiliate marketing works

How affiliate marketing works?

Digital marketing channels are known for being based on traffic payment models such as CPC (cost per click), CPM (cost per thousands of impressions), CPV (cost per view) etc. Affiliate marketing is the only digital channel charging advertisers for the end result: the sale.
June 18, 2020

What makes a successful Content Marketing Strategy?

Now, more than ever, both B2B and B2C customers are looking for authenticity, safety and security from their brands, something that content marketing is well equipped to demonstrate
June 11, 2020
How video ads work via STEPP Digital

How video ads work?

When Google introduced 6-second YouTube bumper ads in 2016, many were skeptical that six seconds could adequately convey a brand, let alone 'tell' a compelling story
June 4, 2020
STEPP Digital HP Slider

How to write effective Facebook Ads

Capture high-quality leads that are near the point of conversion. It's your chance to tailor the messaging per audience as you'd see fit
February 3, 2017
STEPP-Digital- Ayurveda-practitioner-interview

Exclusive Q & A with Sri-Lanka’s leading Ayurveda Practitioner

The practice of Ayurveda has been around for centuries – 5,000 years to be precise. Gaining popularity from scientific evidence of the intense effects from mind-body connection, Ayurveda continues to be one of the world’s most sophisticated and powerful mind-body health systems, both in modern medicine and spa treatments.
February 3, 2017

To bid or not to bid on your own brand terms? – as featured in SEMRush

Capture high-quality leads that are near the point of conversion. It's your chance to tailor the messaging per audience as you'd see fit